Seoul

Key Facts
Best Time to Visit
March to May (cherry blossoms, mild) and September to November (autumn foliage, crisp air)
Language
Korean (English signage widespread, spoken at tourist areas)
Currency
South Korean Won (KRW)
Time Zone
KST (UTC+9)
Airport
Incheon International Airport (ICN), 60 km west; Gimpo Airport (GMP) for domestic and some regional flights
Population
9.7 million (city proper), 26 million (Seoul Capital Area)
Climate
Humid continental, avg -5 to 30°C across seasons, monsoon July-August
Safety Rating
Very Safe (Level 1) — one of Asia's safest capitals
Famous For
K-pop and hallyu culture, BBQ, Joseon-era palaces, beauty and skincare industry, gaming culture
Top Highlights

Gyeongbokgung Palace
The grandest of Seoul's five Joseon-era palaces, built in 1395. Entry: 3,000 KRW (~$2.25). Free if wearing hanbok (Korean traditional dress — rentals from 15,000 KRW/2hrs nearby). The Royal Guard Changing Ceremony happens at 10AM and 2PM daily. Open 9AM-6PM (closed Tuesdays). Allow 2-3 hours.

Bukchon Hanok Village
A picturesque neighborhood of 600-year-old traditional Korean houses (hanok) between Gyeongbokgung and Changdeokgung palaces. Free to walk through. The eight scenic viewpoints along narrow alleys are marked with signs. Please be quiet — people still live here. Best visited on weekday mornings. Allow 1.5-2 hours.

Myeongdong Shopping District
Seoul's buzzing shopping mecca for K-beauty, fashion, and street food. Free to explore. Dozens of K-beauty brand stores (Innisfree, Etude House, Olive Young) offer free samples. Street food stalls sell tteokbokki (3,000 KRW / ~$2.25), egg bread (2,000 KRW), and tornado potatoes. Open late. Allow 2-3 hours.

Namsan Tower (N Seoul Tower)
Iconic observation tower atop Namsan Mountain with 360-degree city views. Cable car: 12,000 KRW (~$9) round-trip, tower observation deck: 16,000 KRW (~$12). The 'love lock' fence is a couples tradition. Open 10AM-11PM. Hiking up from Myeongdong takes 30-40 minutes (free). Best at sunset. Allow 2 hours.

Hongdae Nightlife District
Seoul's creative hub near Hongik University, packed with live music clubs, indie boutiques, karaoke rooms, and street performances. Free busking shows on weekends near the main gate. Noraebang (karaoke) rooms cost 15,000-25,000 KRW/hour. Craft beer bars and clubs are plentiful. Allow an entire evening.

Gwangjang Market
Seoul's oldest traditional market (since 1905) famous for bindaetteok (mung bean pancake, 4,000-5,000 KRW / ~$3-3.75), mayak gimbap (addictive mini rice rolls, 3,000 KRW), and yukhoe (Korean beef tartare, 15,000 KRW). Open 8:30AM-6PM (food stalls until 11PM). Much more authentic than tourist markets. Allow 1.5 hours.

Changdeokgung Palace Secret Garden
A UNESCO World Heritage palace with a stunning 78-acre rear garden (Huwon) featuring ponds, pavilions, and centuries-old trees. Palace entry: 3,000 KRW; Secret Garden guided tour: additional 5,000 KRW (advance booking required at cdg.go.kr). Tours limited to small groups. Open 9AM-5PM (closed Mondays). Allow 2 hours.
Planned Itinerary
7-Day Seoul Itinerary
Arrival & Myeongdong Evening
Arrive at Incheon (ICN). AREX express to Seoul Station (9,500 KRW, 43 min). Get a T-money card at any convenience store. Check into hotel in Myeongdong or Hongdae area.
AREX express to Seoul Station(43 minutes)
9,500 KRW (~$7.10). Buy at the airport. Then metro to your hotel. Get a T-money card (2,500 KRW + loaded credit) at any CU or GS25 convenience store
Myeongdong shopping & street food(2.5 hours)
Seoul's buzzing shopping mecca. K-beauty stores offer free samples. Street food: tteokbokki (3,000 KRW), egg bread (2,000 KRW), tornado potato (3,000 KRW). The energy is infectious after dark
Dinner at Myeongdong Kyoja(45 minutes)
Michelin Bib Gourmand. Their kalguksu (knife-cut noodles, 10,000 KRW) is silky and perfect. Cash only. Near Myeongdong station exit 8
Palaces & Bukchon Hanok Village
Joseon dynasty splendor — palaces, traditional houses, and a royal guard ceremony.
Gyeongbokgung Palace(2.5 hours)
Entry: 3,000 KRW (free in hanbok!). Hanbok rental from 15,000 KRW/2hrs at shops near exit 3. Royal Guard Changing Ceremony at 10AM and 2PM. Built 1395. Allow 2 hours minimum
Bukchon Hanok Village(1.5 hours)
Free. 600-year-old traditional houses between palaces. Follow the numbered viewpoints. Be quiet — residents live here. Best on weekday mornings
Lunch at Tosokchon Samgyetang(1 hour)
Near Gyeongbokgung. Famous ginseng chicken soup (17,000 KRW). A whole young chicken stuffed with rice, ginseng, and dates. Queue expected — worth it
Changdeokgung Secret Garden(2 hours)
Palace: 3,000 KRW. Secret Garden guided tour: +5,000 KRW (book at cdg.go.kr). 78-acre rear garden with ponds and centuries-old trees. Tours limited to small groups. Closed Mondays
Insadong cultural street evening(1 hour)
Traditional crafts, tea houses, and galleries. Try hotteok (sweet pancake, 2,000 KRW) from street vendors. Ssamziegil multi-level courtyard has artisan shops
Namsan Tower & Korean BBQ
Iconic hilltop tower and Seoul's best meal.
Hike up Namsan Mountain(1 hour)
Walk from Myeongdong through Namsan Park (free, 30-40 min). Or cable car 12,000 KRW return. The love lock fence at the top is famous
N Seoul Tower observation deck(1 hour)
16,000 KRW. 360-degree views. Best at sunset for the day-to-night transition. The tower is illuminated in different colors nightly
Lunch at Gwangjang Market(1.5 hours)
Seoul's oldest market (since 1905). Bindaetteok (mung bean pancake, 4,000 KRW), mayak gimbap (addictive mini rolls, 3,000 KRW), yukhoe (beef tartare, 15,000 KRW). Food stalls open until 11PM. More authentic than tourist areas
Korean BBQ dinner at Maple Tree House(1.5 hours)
Itaewon location. Premium samgyeopsal (pork belly) and galbi. ~25,000-35,000 KRW per person. Or for budget: Mapo Galmaegi in Mapo area (12,000-18,000 KRW). Order at least 2 servings — ordering 1 is considered rude
DMZ Tour
The most heavily fortified border in the world — eerie, fascinating, and only 50 km from Seoul.
DMZ guided tour(6 hours)
Must book with a licensed tour company (USO Tours, Koridoor, VIP Travel). 60,000-90,000 KRW. Passport required. Hotel pickup ~7:30AM. Visit the Joint Security Area (JSA) at Panmunjom where you step into North Korea, Third Tunnel of Aggression, and Dora Observatory
Imjingak Park(30 minutes)
Included in most tours. Bridge of Freedom, prayer ribbons on the fence, and the old train station frozen in time. The emotion here is palpable
Hongdae nightlife(2.5 hours)
Seoul's creative hub. Free busking shows on weekends. Noraebang (karaoke, 15,000-25,000 KRW/hr). Craft beer at Magpie Brewing (7,000-9,000 KRW/pint). Live music clubs like Club FF (~10,000 KRW cover)
Rest Day — Jjimjilbang & Gangnam
Korean bathhouse experience and the famous southern district.
Dragon Hill Spa jjimjilbang(3 hours)
15,000 KRW weekdays, 18,000 KRW weekends. Near Yongsan station. Multi-floor Korean spa with hot pools, saunas, ice room, rooftop pool, and sleeping areas. The full Korean bathhouse experience. Nude bathing areas are gender-separated. Wear the provided uniform in common areas
Lunch at Line Friends Store cafe(1 hour)
Garosu-gil, Gangnam. The giant Brown bear statue is a photo magnet. Themed food and drinks 8,000-15,000 KRW. Cute overload
COEX Mall Starfield Library(1 hour)
Free. A stunning 13m-tall bookshelf installation in Asia's largest underground mall. Instagram-famous for good reason. The surrounding mall has shops, an aquarium (33,000 KRW), and a kimchi museum
Dinner in Gangnam(1.5 hours)
Try tteokbokki at School Food (12,000 KRW for premium versions) or jjimdak (braised chicken, 25,000 KRW for 2) at Andong Jjimdak in Gangnam
Itaewon & Yongsan Culture
Seoul's international quarter and cutting-edge cultural complex.
National Museum of Korea(2 hours)
Free entry. One of Asia's finest museums. 3 floors of Korean history from Paleolithic to modern. The celadon pottery and gold crown rooms are highlights. Near Ichon station
Yongsan Park area(1 hour)
The former US military base being converted into Seoul's Central Park. Walk the emerging green spaces
Lunch at Linus' BBQ in Itaewon(1 hour)
Korean-American BBQ. Brisket plate ~18,000 KRW. Or explore Itaewon's international restaurant row
Leeum Museum of Art(1.5 hours)
10,000 KRW. Samsung's private art museum with both Korean traditional and international contemporary art. The building by Mario Botta and Rem Koolhaas is architectural art itself
Farewell dinner at a pojangmacha (tent bar)(1.5 hours)
Orange tent street bars — a quintessential Korean experience. Tteokbokki, odeng (fish cake soup), and soju (4,000-5,000 KRW). Find them near Jongno or Euljiro stations
Departure Day
Final morning and AREX to Incheon.
Convenience store breakfast(20 minutes)
Korean convenience stores are incredible — triangle kimbap (1,200 KRW), hot instant ramyeon, banana milk (1,500 KRW). GS25, CU, or 7-Eleven
Last-minute shopping at Lotte Duty Free or Dongdaemun(1 hour)
K-beauty, Korean snacks, and skincare. Tax refund at the airport for purchases over 30,000 KRW
AREX to Incheon Airport(43 minutes)
9,500 KRW from Seoul Station. Allow 2.5 hours before international flights. ICN airport has excellent duty-free and Korean cultural experience zones
14-Day Seoul Itinerary
Arrival & Myeongdong
Arrive ICN. AREX express 9,500 KRW. T-money card at convenience store.
Myeongdong street food & shopping(2.5 hours)
Tteokbokki 3,000 KRW, egg bread 2,000 KRW. K-beauty free samples
Dinner at Myeongdong Kyoja(45 minutes)
Kalguksu 10,000 KRW
Palaces & Hanok Village
Joseon dynasty palaces and traditional houses.
Gyeongbokgung Palace(2.5 hours)
3,000 KRW (free in hanbok). Guard ceremony 10AM/2PM
Tosokchon Samgyetang lunch(1 hour)
Ginseng chicken 17,000 KRW
Changdeokgung Secret Garden(2 hours)
3,000+5,000 KRW. Book online
Namsan Tower & Markets
Hilltop views and Korea's best street food market.
N Seoul Tower(1 hour)
16,000 KRW. Best at sunset
Gwangjang Market lunch(1.5 hours)
Bindaetteok 4,000, mayak gimbap 3,000, yukhoe 15,000 KRW
Korean BBQ dinner(1.5 hours)
Maple Tree House ~25-35k KRW or budget Mapo spots 12-18k KRW
DMZ Tour
The world's most fortified border.
DMZ/JSA tour(6 hours)
60-90k KRW. Passport required. JSA, Third Tunnel, Dora Observatory
Hongdae nightlife(2.5 hours)
Busking, noraebang 15-25k KRW/hr, craft beer
Rest Day — Jjimjilbang & Gangnam
Korean spa and southern Seoul.
Dragon Hill Spa(3 hours)
15-18k KRW. Multi-floor spa, ice room, rooftop pool
COEX Starfield Library(1 hour)
Free. 13m bookshelf installation
Museums & Itaewon
National Museum, Leeum, and international quarter.
National Museum of Korea(2 hours)
Free. Korean history
Leeum Museum(1.5 hours)
10,000 KRW. Samsung art
Pojangmacha evening(1.5 hours)
Tent bars. Soju 4-5k KRW
Day Trip to Suwon Hwaseong Fortress
UNESCO fortress 30 km south — 5.7 km of walls and 48 guard towers.
Metro to Suwon(1 hour)
T-money, ~2,000 KRW from Seoul
Hwaseong Fortress wall walk(2.5 hours)
1,000 KRW entry. Walk the full 5.7km wall loop. Built 1794-1796 in just 34 months. Archery experience at the fortress: 2,000 KRW for 10 arrows
Lunch at Yeonpo Galbi(1 hour)
Suwon is famous for galbi (grilled short ribs). 20,000-30,000 KRW per person. Larger portions than Seoul
Suwon Night Market(1 hour)
Paldalmun Gate area. Sundae (Korean blood sausage, 5,000 KRW) and soondae gukbap (soup, 7,000 KRW)
Korean Cooking Class & Cafe Culture
Learn to make kimchi and explore Seoul's Instagram-famous cafes.
Korean cooking class(3 hours)
Seoul Kimchi Academy or Ongojip: 50,000-70,000 KRW. Make kimchi, japchae, and bulgogi. Take your kimchi home
Cafe hopping in Seongsu-dong(2.5 hours)
Seoul's Brooklyn. Converted factories into gorgeous cafes. Onion Cafe, Daerim Changgo, and Nudake for avant-garde desserts. Coffee 5,000-8,000 KRW
Dinner at Noryangjin Fish Market(1.5 hours)
Seoul's answer to Tsukiji. Buy live seafood at the market (sea bream, live octopus, king crab) and take it upstairs to be prepared. Live octopus sashimi from 15,000 KRW. The tentacles still move
Bukhansan National Park Hike
Granite peaks within Seoul's city limits — world-class hiking.
Bukhansan hike (Baegundae peak)(5 hours)
Free entry. Metro to Gupabal station + bus 704 to trailhead. The hike to Baegundae (836m) is moderate-strenuous (4-5 hrs round-trip). Granite scrambling near the summit with steel cables. The views of Seoul from the top are spectacular. Bring water and snacks
Lunch at a mountain restaurant(1 hour)
Pajeon (scallion pancake, 12,000 KRW) and makgeolli (rice wine, 5,000 KRW) at one of the restaurants near the trailhead. Korean hiking tradition
Rest Day — Free Exploration
No agenda. Rest, shop, or explore.
Free afternoon(4 hours)
Options: Dongdaemun Design Plaza (free, Zaha Hadid building), War Memorial of Korea (free), or K-pop merch shopping in Myeongdong
Chicken and beer (chimaek)(1.5 hours)
Korean fried chicken and beer is a religion. BHC Chicken or Kyochon — half-and-half set 18,000-22,000 KRW. The perfect rest day dinner
Jeonju Day Trip — Bibimbap Capital
KTX bullet train to the birthplace of Korea's most famous dish.
KTX to Jeonju(1.5 hours)
27,000-33,000 KRW from Yongsan Station. Book at letskorail.com
Jeonju Hanok Village(2 hours)
Over 800 traditional houses — larger and more walkable than Bukchon. Street food everywhere: choco pie (2,000 KRW), makgeolli ice cream, and PNB bakery's original choco pie
Bibimbap lunch at Hanguk-jip(1 hour)
Jeonju bibimbap with 30 toppings (~13,000 KRW). This is where bibimbap was perfected. The raw beef version (yukhoe bibimbap) is the local specialty
Gyeonggijeon Shrine(45 minutes)
1,000 KRW. Houses the portrait of the Joseon dynasty founder. Beautiful grounds with bamboo grove
K-Pop & Modern Seoul
The hallyu wave — K-pop, K-beauty, and Korean pop culture.
HYBE Insight (BTS museum)(2 hours)
22,000 KRW. Book online. Interactive museum about BTS and K-pop production. Near Yongsan station
Lunch at K-BBQ in Majang-dong Meat Market(1.5 hours)
Seoul's wholesale meat market — buy cuts directly and grill at adjacent restaurants. 30-40% cheaper than regular restaurants. Hanwoo beef from 25,000 KRW/serving
Garosu-gil (Sinsa-dong)(1.5 hours)
Tree-lined street with boutiques, galleries, and dessert cafes. The K-beauty flagship stores here have products not found elsewhere
Banpo Bridge Rainbow Fountain (seasonal)(45 minutes)
April-October. The bridge shoots 380 water jets in rainbow patterns. Shows every 20 minutes after dark (7:30-9PM). Free from the riverbank
Farewell Seoul — Final Favorites
Last day to revisit favorites and say goodbye.
Morning walk at Cheonggyecheon Stream(1 hour)
Free. A restored stream running through downtown with walking paths, bridges, and public art. Relaxing morning stroll
Last souvenir shopping(1.5 hours)
Korean sheet masks, gochujang, sesame oil, and snacks at any supermarket. E-Mart or Lotte Mart near Seoul Station
Departure Day
Final morning and AREX to Incheon.
Convenience store breakfast(20 minutes)
Triangle kimbap 1,200 KRW, banana milk 1,500 KRW
AREX to Incheon(43 minutes)
9,500 KRW. Tax refund at airport for purchases over 30,000 KRW
21-Day Seoul Itinerary
Arrival & Myeongdong
Arrive ICN. AREX 9,500 KRW. T-money card.
Myeongdong Kyoja dinner(45 minutes)
Kalguksu 10,000 KRW
Palaces & Hanok Village
Gyeongbokgung, Bukchon, Changdeokgung.
Gyeongbokgung(2.5 hours)
3,000 KRW. Free in hanbok
Tosokchon Samgyetang(1 hour)
17,000 KRW
Namsan Tower & Markets
City views and street food.
N Seoul Tower(1 hour)
16,000 KRW
DMZ Tour
JSA, Third Tunnel, Dora Observatory.
DMZ tour(6 hours)
60-90k KRW
Rest Day — Jjimjilbang
Korean spa and Gangnam.
Dragon Hill Spa(3 hours)
15-18k KRW
Museums & Itaewon
National Museum, Leeum, tent bars.
National Museum(2 hours)
Free
Leeum Museum(1.5 hours)
10,000 KRW
Suwon Hwaseong Day Trip
UNESCO fortress 30 km south.
Fortress wall walk(2.5 hours)
1,000 KRW. 5.7km
Yeonpo Galbi lunch(1 hour)
20-30k KRW
Cooking Class & Seongsu Cafes
Make kimchi and explore Seoul's Brooklyn.
Korean cooking class(3 hours)
50-70k KRW. Kimchi, japchae, bulgogi
Bukhansan Hike
Granite peaks within the city.
Bukhansan (Baegundae peak)(5 hours)
Free. 836m. Spectacular Seoul views
Rest Day
Free exploration.
Chimaek dinner(1.5 hours)
Fried chicken + beer 18-22k KRW
Jeonju Bibimbap Day Trip
KTX to the birthplace of bibimbap.
KTX to Jeonju(1.5 hours)
27-33k KRW
Bibimbap at Hanguk-jip(1 hour)
~13,000 KRW
K-Pop & Modern Seoul
HYBE Insight, K-beauty, Garosu-gil.
HYBE Insight(2 hours)
22,000 KRW
Gyeongju Overnight — Day 1
KTX 2 hours to the 'museum without walls' — the former Silla kingdom capital with tombs, temples, and Buddha grottos.
KTX to Gyeongju(2 hours)
25,000-40,000 KRW from Seoul Station
Tumuli Park (royal tombs)(1 hour)
3,000 KRW. 23 royal burial mounds from the Silla dynasty (57 BC - 935 AD). You can enter one — Cheonmachong — and see the excavated interior
Cheomseongdae Observatory(30 minutes)
Free to view. The oldest surviving astronomical observatory in Asia (7th century). Illuminated at night
Lunch at Gyeongju Market(1 hour)
Try hwangnam-bbang (red bean pastry, 1,000 KRW each) and ttukbaegi bulgogi (hot pot, 8,000 KRW)
Bulguksa Temple(1.5 hours)
6,000 KRW. UNESCO World Heritage. 8th-century Buddhist temple with national treasure stone pagodas and bridges. One of Korea's most beautiful temples
Seokguram Grotto(1 hour)
6,000 KRW. On the mountain above Bulguksa. A dome-shaped grotto housing a perfect 8th-century granite Buddha overlooking the East Sea. Breathtaking craftsmanship
Gyeongju — Day 2 & Return
Morning at Anapji Pond and return to Seoul.
Donggung and Wolji (Anapji Pond)(1 hour)
3,000 KRW. A reconstructed palace garden on a lake. Spectacular if visited at night (open until 10PM). The reflections of the illuminated pavilions are one of Korea's most beautiful sights
National Museum of Gyeongju(1.5 hours)
Free. Gold crowns, bells, and Silla-era treasures. The gold crown room is staggering
Rest Day
Full rest after Gyeongju.
Nami Island & Petite France
The romantic tree-lined island from Korean drama 'Winter Sonata'.
ITX train to Gapyeong(1.5 hours)
From Yongsan station ~5,000 KRW
Nami Island(2.5 hours)
Ferry + entry: 16,000 KRW. Tree-lined avenues (stunning in autumn), bike rentals, and tranquil lakeside walks. The 'Winter Sonata' filming locations are marked
Petite France(1 hour)
10,000 KRW. A quirky French village theme park nearby. Pastel houses, puppet shows, and Little Prince theme. Fun for photos
Euljiro Retro & Craft Beer
Seoul's newest-oldest neighborhood — industrial workshops turned hip bars.
Euljiro walking tour(2 hours)
Free. The area behind Myeongdong is Seoul's printing, metalworking, and lighting district. Now mixed with trendy cafes, galleries, and speakeasies hidden behind workshop facades. Cafe Onion in a converted bathhouse is a standout
Lunch at Eulji Myeonok(1 hour)
Cold buckwheat noodles (naengmyeon, 12,000 KRW). A 1985 institution. The broth is ice-cold and tangy — perfect in summer
Craft beer crawl(3 hours)
Seoul's craft beer scene has exploded. Seoul Brewery (Euljiro), Amazing Brewing Co. (Seongsu), and Magpie (Itaewon). Pints 7,000-9,000 KRW
Hangang River Day
A day along Seoul's iconic river.
Cycling along the Han River(2.5 hours)
Rent at Ttareungi bike stations (1,000 KRW/hour via app). The riverside paths stretch 41 km. Yeouido to Banpo section is most scenic
Yeouido Hangang Park(1.5 hours)
Free. Picnic on the grass (buy convenience store snacks — cup ramyeon, kimbap, fried chicken from nearby stores). Spring cherry blossoms here are legendary
63 Building observation deck(1 hour)
15,000 KRW. Yeouido. The golden glass building. 60th-floor sky art gallery with Han River views
Delivery chicken picnic on the river(1.5 hours)
Order fried chicken delivery to any Han River park. Koreans do this constantly — call BHC or BBQ Chicken and they deliver to your spot. 18,000-25,000 KRW for a set
Rest Day — Last Free Day
Final free day to revisit or discover.
Free day(6 hours)
Options: Dongdaemun Design Plaza, Everland theme park (KTX + shuttle), or a repeat of your favorite neighborhood
Farewell Seoul
Last favorites, final shopping, farewell dinner.
Supermarket souvenir shopping(1 hour)
Korean snacks, gochujang, sesame oil at Lotte Mart near Seoul Station
Departure Day
AREX to Incheon.
AREX to ICN(43 minutes)
9,500 KRW
Travel Tips
Visa & Entry
K-ETA or Visa Exemption
US, UK, EU, and Australian citizens can enter visa-free for up to 90 days but must register for K-ETA (Korean Electronic Travel Authorization, ~10,000 KRW / ~$7.50) at least 72 hours before departure. Indian citizens need a tourist visa from the Korean embassy (processing: 5-7 business days, single-entry ~$40).
transport
Seoul Metro Is World-Class
Get a T-money card at any convenience store (2,500 KRW / ~$1.90 for the card, then load credit). Single rides cost 1,400-2,150 KRW depending on distance. The metro covers virtually everywhere, runs 5:30AM-midnight, and has English signage on every platform. The AREX express train from Incheon Airport to Seoul Station costs 9,500 KRW (~$7.10, 43 min).
Portable WiFi or eSIM Is Essential
Korea's internet is the fastest in the world. Rent a portable WiFi egg at Incheon Airport (~4,000-5,000 KRW/day) or buy a prepaid eSIM/SIM (LGU+ or KT Olleh, ~25,000-35,000 KRW for 5-10 days). You'll need connectivity for Naver Maps (works better than Google Maps in Korea), T-money recharging, and restaurant translation apps.
Budget
Korean BBQ Without Breaking the Bank
Tourist-area BBQ restaurants charge 20,000-35,000 KRW per person. Local spots in Majang-dong Meat Market or Mapo area serve the same quality for 12,000-18,000 KRW. Lunch specials (11AM-2PM) at many BBQ places cost 30-40% less than dinner. Always order at least 2 servings of meat — it's considered rude to order just one.
Local Customs
Soju Culture and Drinking Etiquette
Drinking is a major part of Korean social culture. When someone older pours soju for you, hold your glass with both hands. Don't pour your own drink. Turn slightly away from elders when drinking. A bottle of soju costs just 4,000-5,000 KRW (~$3-3.75) at restaurants. Convenience store soju is 1,800 KRW (~$1.35).
Remove Shoes Indoors
Always remove shoes when entering a Korean home, temple, traditional restaurant (with floor seating), or hanok. Look for a shoe rack or a raised floor at the entrance as cues. Wear clean, hole-free socks — you'll be taking shoes on and off frequently.
Safety
Seoul Is Extremely Safe but Stay Alert
Seoul has one of the lowest crime rates of any major city. Walking alone at night is generally safe, even for women. The main risks are petty pickpocketing in crowded markets and falling for overpriced tourist traps. Taxis are metered and honest — just make sure they start the meter.
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